Personal
Design Manifesto

This manifesto defines who I am as a designer, guiding my choices, shaping my work, and inspiring perspectives.

First things first;

Whether through a serious game, a playful installation, a digital product, or a speculative environment, my goal is always the same: to help people notice what they’ve never noticed, feel what they’ve never felt, and rethink what they’ve always taken for granted.

I work inside complexity instead of simplifying it away.

Wicked problems, ecological tensions, social dilemmas. They are invitations to design systems where people can explore consequences, negotiate perspectives, and imagine alternative futures.

I choose depth over surface.

A design should provoke thought before it pleases the eye. I ground my decisions in narrative, ethics, and careful observation. I search for the underlying forces shaping a problem and build experiences that help people see those forces.

Playfulness is how I disrupt rigid thinking.

I use play not as decoration, but as a way to lower defenses and open space for reflection. In play, people experiment freely, confront consequences safely, and explore unfamiliar possibilities without fear.

First things first;

Whether through a serious game, a playful installation, a digital product, or a speculative environment, my goal is always the same: to help people notice what they’ve never noticed, feel what they’ve never felt, and rethink what they’ve always taken for granted.

I work inside complexity instead of simplifying it away.

Wicked problems, ecological tensions, social dilemmas. They are invitations to design systems where people can explore consequences, negotiate perspectives, and imagine alternative futures.

I choose depth over surface.

A design should provoke thought before it pleases the eye. I ground my decisions in narrative, ethics, and careful observation. I search for the underlying forces shaping a problem and build experiences that help people see those forces.

Playfulness is how I disrupt rigid thinking.

I use play not as decoration, but as a way to lower defenses and open space for reflection. In play, people experiment freely, confront consequences safely, and explore unfamiliar possibilities without fear.

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